The Second Mouse Goes Digital: Self-Publishing Comes of Age
Author Carolyn Schriber takes a closer look at recent self-publishing innovations that have opened the gates to mainstream book publication.
Pre-Orders available now, with Kindle release date: Wednesday, November 15.
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Chapter 11: Leading Up to Launch Day
Do you know what happens when you give a mouse a cookie? Our own little baking mouse will show you the steps necessary to convince a reader to consider your book. He’ll argue that you need to start selling your book long before you finish writing it. He’ll help you get all the necessary ingredients together—social media promotions, author pages, Amazon categories, your media kit, your elevator speech, and pre-orders. Then he'll urge you to bake away, because mice love cookies.
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