The Second Mouse Goes Digital: Self-Publishing Comes of Age
Author Carolyn Schriber takes a closer look at recent self-publishing innovations that have opened the gates to mainstream book publication.
Pre-Orders available now, with Kindle release date: Wednesday, November 15.
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Chapter 12: Launching and Marketing
Mickey Mouse will be the first to tell you that publishing a book is an event that deserves celebration. He’ll encourage you to throw yourself a party—and then he'll tell you to get on with the never-ending job of marketing your baby book. He discusses committing to the long haul with virtual book tours, boxed sets, free days, and book contests.