Follow by Email

Monday, April 25, 2016

Busier than a Long-Tailed Cat in a Roomful of Rocking Chairs

That's a phrase my mother used to describe someone who suddenly had too much to do. It's also a term used in the world of traditional publishing.  It refers to a book that starts off with slow sales but then begins to get some notice in odd places and eventually becomes a perennial best seller.  In the traditional publishing world, a new book generally gets a grace period of about six months to hit it big.  Publishers all try to get bookstores to give their newest volumes front and center space -- a shelf or display all to themselves -- cover facing outward -- signs in the window -- ads in the newspapers.  But if it doesn't work, the book disappears into the back of the store, stored spine-out on a shelf with several hundred other  wonderful books that just didn't quite make it.  A Long-Tailed Cat is a book that customers keep asking for, even after the publicity hype is over.  Most books hit the remainder table outside within a year, and after that are either returned to the company or sold off in bulk to fates better not even thought of.  Long-Tailed Cats survive.

In the world of electronic publishing, however, there are no storefronts to dominate, no bookshelves to fill with the covers facing outward, and no need to move out to make room for the newcomers.  Remainders are a thing of the past.  Electronic books  (at least theoretically) can live forever.  And that means that we can have lots more long-tailed cats!  

The Road to Frogmore was published inNovember, 2012. Sales were steady but slow.  There wasn't a "buzz" about the book -- for almost a year  When things happen in threes, however, I am superstitious enough to take notice, and Frogmore had its three in the fall of  2013.  In September, Frogmore won  a Silver medal for Creative Biography from the Military Writers Society of America. Not long thereafter, the quarterly magazine of that organization announced that The Road to Frogmore had been chosen as Book of the Month for last November.  And then a second commendation included it on the Author of the Year's recommended reading list for Winter 2014.  

Then, in January, 2014, I was surprised by an announcement that the Association of Independent Authors had decided to feature the trailer for Frogmore on its front page for the month of January. (You can view it here). Immediately there was a flurry of new sales, as word of the book begins to spread out.  This true story of  a strong and determined woman, who almost single-handedly established successful schools for newly freed slaves in South Carolina during the Civil War, is not fluffy reading, but it tells an inspiring story.  Those looking for both entertainment and enlightenment will find them here.

The Road to Frogmore, will be available for free in the Kindle Store from Monday, April 25, 2016, through Wednesday, April 27, 2016. Don’t miss this chance to read the story of a remarkable woman.  It may turn out to be a long-tailed cat

No comments:

Post a Comment